The Curriculum Here are the modules: Module #1 Research We’re skipping all the woo woo mindset fluff. If you want to produce a real banger campaign that scales beyond your wildest dreams – you should start with research. In this module you’ll learn our process for message-mining and reverse engineering success from competition, that will lower the risk of your creative tests and increase the win ratio. Module #2 Scriptwriting If you ever had an ad that scaled and became your top performer – you already know that it all starts with a persuasive direct response script. Here you’ll discover 5 high converting video formats (not only UGC) and 21 script writing frameworks with examples that will give you a risk-free headstart with your next batch of creatives. Module #3 Decentralized Content Production Right now, our space is flooded with content on how to write copy and ad scripts. But everybody seems to neglect the not-so-sexy part of the video which arguably plays a bigger role than words. Visuals. In this 5-part module I’ll let you in on a secret strategy my agency used to cut down the production costs by 65%, halve the production cycle and increase the win rate for clients. Module #4 Post – Production When it
