Data-Driven Customer Research: Unlock Business Success
Product Owner Academy II: learning about customers, understanding statistics and applying scientific methods to testing
What you'll learn
- Learn the fundamentals of qualitative and quantitative research
- Learn how to define null and alternative hypotheses
- Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision
- Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more
- Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype
- Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool
- Access downloadable materials and useful links to maximize your learning outcomes
